Video Marketing Toolkit

Tom shares his personal journey of leaving a high-pressure career as a network architect to follow his passion for psychology and neuroscience. The conversation provides deep insights into why we feel "Sunday scaries," how to handle negative self-talk, and practical, science-backed techniques to build confidence on camera.
00:00 Overcoming the fear of social media and the unknown.
01:06 Introduction: Meet Tom Price, hypnotherapist and mindset coach.
02:04 Tom’s journey: Transitioning from a 20-year IT career to hypnotherapy.
07:34 Moving from technical roles to strategic ones and losing the "love for the role."
11:51 The reality of building a business vs. just getting a qualification.
14:42 Understanding "Sunday scaries" and the cycle of work-related anxiety.
15:45 Documentation over perfection: Finding enjoyment in creating content.
17:41 Flipping the script: How to manage negative self-talk and focus on the outcome.
19:04 A practical exercise: Writing down thoughts to externalise fear.
23:45 Why communicating online feels more threatening than face-to-face.
25:22 Battling Imposter Syndrome and the impact of high stress on anxiety.
26:24 The "Singing Technique": Leveraging neuroscience to de-stress instantly.
32:00 Managing overthinking: The power of the Reticular Activating System (RAS).
33:15 Evening Gratitude: Training your brain to notice the positives.
36:39 What is Hypnotherapy? Dissolving unwanted habits through "Developer Mode."
38:38 Debunking Myths: Why hypnotherapy is not mind control.
41:05 Ask the Expert: The Hypnotherapy and Mindset Quiz.
46:39 Final thoughts and where to reach out for support.

In this episode of the Video Marketing Toolkit, I’m joined by Aimee Elsey to break down how to build a marketing strategy that is practical, measurable, and actually gets used.
We talk about why most businesses fall into “random acts of marketing”, why a proper audit is the best starting point, and how to build a simple plan around what your customers actually need to see (not just what you want to post).
 
We also run through a real example strategy for launching a local café, covering content, reviews, trust, and how to stay consistent when you are busy.
Chapters
00:36 Marketing strategy, where to start (and who Aimee helps)
03:55 Why a marketing audit comes first
06:06 The common mistakes businesses keep repeating
08:02 Batching content without losing quality
11:34 Value-first marketing (stop the hard sell)
15:16 Positioning and winning your first clients
19:25 Example strategy: launching a local café
22:27 Make content about people, not the brand
27:39 Organic content, and why ads are changing
33:24 Consistency, measurement, and 90-day goals

If you want people to stay on your website longer (and actually take action), this episode is for you.
I’m joined by Matt Johnson (Jono Designs), a web design and development freelancer, to break down what really keeps visitors on your site, from UX and trust to headings, structure, video, and clear messaging.
We also chat about the realities of going freelance, why onboarding is everything in a web project, and how small design choices can either build trust or send people bouncing.
Plus, we finish with our Ask the Expert quiz, web development edition.
Guest: Matt Johnson (Jono Designs)Host: Dan Dennis, Video Formula

If you have ever thought, “I know I should be posting… but I do not want to be the face of the business”, this episode is for you.
In this conversation, I sit down with Jayne Hume (Greater Birmingham Chambers of Commerce, Small Business Academy) and Neil Betts (Go True North, creator of Vision to Venture) to break down why visibility matters, what people are really scared of, and how to start showing up without making it a big dramatic thing.
We get into the reality that most business owners are not actually scared of being on camera, they are scared their content will look “bad” and they will be judged, especially around editing and posting.
Jayne also shares why the Chamber kept seeing the same blocker come up whenever the word “marketing” was mentioned, and why visibility is something you cannot afford to ignore if you want to be found.
In this episode, you will learn:
Why “being visible” is not about being an influencer, it is about being findable What people are actually afraid of (and how to remove the friction).
How to make consistency realistic, even if it is once a week.
Why “everyone is a creator”, and what that actually means for business owners.
If you found this useful, subscribe for more episodes of Video Marketing Toolkit and share this with a business owner who is stuck in the “I should post… but…” loop.

What does it really take to sell with confidence and make your first £10k in business, without feeling like a pushy salesperson or hiding behind jargon?
In this episode of the Video Marketing Toolkit, Dan sits down with sales OG Hugh Cochrane from Creative Folks to break down how he went from “no clue after uni” to building sales functions, launching a business just after lockdown, and now leading growth for a digital agency.
Hugh shares honestly about failed ventures, terrible management, awkward pitches, and why most businesses get sales totally backwards. Together, Dan and Hugh unpack a simple, human process for winning work, building trust and actually closing deals.
You will learn:
How Hugh fell into sales after uni and why that first role shaped everything
What launching a business just after lockdown taught him about risk, resilience and reality
Why so many agencies are “cowboy” and how to spot the red flags
Why outreach beats waiting for enquiries if you want your first £10k
How Hugh uses LinkedIn voice notes and video messages to stand out in crowded inboxes
A simple flow for outreach → discovery call → proposal → close
How to scope work, price properly and avoid giving away your profit
Why confidence in yourself always comes before confidence in your product
How to turn a client’s bad past experience into a long term relationship
Why selling is not B2B or B2C, it is human to human
There is also a quickfire quiz at the end where Dan and Hugh go head to head on sales and business questions, powered by AI, with plenty of laughs and a bit of chaos.
If you are trying to get your first £10k in consistent sales, this episode will help you see that you do not need fancy scripts or endless training. You just need a clear process, a bit of bravery and the willingness to show up as yourself.
 
Dan Dennis - https://www.linkedin.com/in/dan-dennis-815a74172/
Hugh Cockrane - https://www.linkedin.com/in/hughcochrane-creativefolks/

In this episode of the Video Marketing Toolkit podcast, I sit down with Leicester estate agent and creator, John Ghent, to break down how he has built a hyper engaged local audience by talking about streets, pubs, underpasses and storm drains.
We talk through his journey from traditional estate agency to short form content machine, how one simple nightlife video exploded to over a million views, and how that attention now turns into real instructions and high quality leads.
You will learn:
How to spot viral local story angles in everyday life
Why nostalgia and local history are gold for content
John’s simple content workflow for long form and shorts
How often you really need to post to stand out in your city
The mindset shift from “perfect video” to “post more”
Perfect for any local business owner, estate agent or creator who wants to become the familiar face in their town or city.

In this episode of Video Marketing Toolkit, I sit down with entrepreneur and YouTube creator Neil Betts, the founder of Go True North and creator of the Vision to Venture startup programme.
Neil recently passed 100,000 YouTube subscribers, and in this episode, we unpack the full story of how he used video and YouTube to find his audience, test his business idea, and build trust online — without the need for perfection.
We talk about:
The power of “fail fast” thinking in business
Why every video is a learning opportunity
How to use YouTube as a trust wall to grow a brand
Turning long-form interviews into shorts
The mindset shift needed to show up consistently
The secret sauce behind real community building
Whether you’re just starting out or growing something new, this episode is packed with honest insights, laughs, and practical advice on how to use video to bring your idea to life.

In this episode of The Video Marketing Toolkit, I’m joined by Chelsea Spencer, founder of the marketing agency Big Reputation, for a powerful conversation about business storytelling and identity in marketing.
We dive into Chelsea’s own career path, what led her to start Big Reputation, and why she believes businesses should focus on building a big reputation rather than just a personal brand.
We also look at:
How to start telling your business’s story, even if it feels messy or unfinished
Why your story is more than just your “About Us” page
How to turn your values, experiences, and purpose into a marketing strategy that resonates.
If you're looking to grow your brand without feeling fake, or wondering how to stand out, this episode is a must-listen.

In this episode of The Video Marketing Toolkit, I sit down with Joanne Tryner.
Business owner, bid writer, and all-around powerhouse, to talk about how bids and tenders can unlock growth for your business. We dive into Joanne’s journey: from running her own business and writing successful bids, to stepping out of her comfort zone and getting in front of the camera to grow her brand online.
 
It’s a real and honest conversation about business, marketing, mindset, and the power of putting yourself out there. We also talk about:
What bids and tenders actually are
How they work behind the scenes
Why they’re such a valuable (and often overlooked) tool for small businesses
What it’s like learning to show up on video when it doesn’t come naturally
If you’re a business owner who’s ever thought, “I should really apply for more funding or contracts,” this episode is for you.
🎙 Hosted by me, Dan Dennis.

In this episode of The Video Marketing Toolkit, Dan Dennis from Daniel Dennis Media sits down with long-time friend and retail media expert Benjamin Goode, Branding and Communications Manager of Co-op Media Network, to unpack one of the innovative areas in retail marketing: retail media.
We dive into:
What retail media actually is.
How it’s changing the way brands advertise.
What the Co-op Media Network is doing to support suppliers and partners.
Why first-party data and in-store touchpoints are becoming the next big thing.
Ben and Dan have been mates for over a decade. They grew up together, went to uni together, ran businesses side-by-side, and even shared office jobs before finding their own paths.
This chat is part deep-dive into marketing, part walk down memory lane, and full of lessons for anyone in marketing, media, or retail today.
 
Dan Dennis - https://www.linkedin.com/in/dan-dennis-815a74172/
Benjamin Goode - https://www.linkedin.com/in/benjamin-goode1/